Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of tweaking a web site's content and structure, supporting good performance in search engine results. There are many good and bad practices in SEO, and choosing the wrong methods can result in search engines penalising your site.

Fact sheet

Service price: Varies

Category:Maintenance

Service name:Search Engine Optimisation

Search Engine Optimisation is a beneficial strategy in maintaining the performance of your web site in search results. However, the discipline is fraught with difficulties and minefields.

SEO can help your web site to perform exceptionally well in search results pages for specific search criteria. It requires several things to be in place on your web site for it to work well:

  • Authoritative, relevant content that is written specifically for your target audience;
  • Regularly updated content that is engaging for the target audience;
  • Well-structured pages that search engines can understand and interpret, as expected;
  • Search engine–friendly in–page data structures that assist search engines and machines in understanding specific types of information contained on your web page;
  • Mobile-friendly page structures and design so that any device can view pages;
  • Assistive technology–friendly design and information structures that help all site visitors;
  • Organic links from relevant sites to your site's content; and,
  • No use of “black–hat” or bad–SEO practices.

We can help you to achieve your search engine performance goals by taking simple steps and monitoring the results over time. Some measures might require minor changes to the structure of your HTML or edits of your page content. 

Over time the results in search engines should be noticeable. However, SEO is not a quick fix, and trustworthy performance in search engines cannot be achieved overnight: it requires constant attention and patience!

Database and code maintenance

A web site or application created a few years ago can have out-dated code and database structures. You have the assurance that we review your code and database structures with our database and code maintenance service. We will review, update and modernise your code to conform to current best practices.

Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of tweaking a web site's content and structure, supporting good performance in search engine results. There are many good and bad practices in SEO, and choosing the wrong methods can result in search engines penalising your site.

Server maintenance and security

The security of your web server relies on using the security protocols and monitoring for issues and attacks. Our server maintenance and security service helps keep your server at peak performance and rich in security features.

Site performance monitoring

Web site performance is an umbrella term for site speed and accuracy. Fast and error-free rendering of requested pages are factors in customer abandonment rates and search engine rankings. So, it is vital to have effective monitoring and responses for site speed and errors.