One of the most important lessons I learned when I started in business was how easy it was to undo the hard work. I had a long conversation with a potential client, and they seemed impressed with what I had to say and what I offered. Then they said, “Can I have your business card?” I handed them a nasty, poorly designed piece of paper–thin card with my details in barely legible type. I never heard from them again.
Your business stationery needs to be as professional and distinct as your web site and every other part of your marketing. Otherwise, it will let you down at a pivotal moment, and your potential client will walk away.
Your stationery must look and feel right, comply with your brand identity, and create a consistent brand. That is what we do, ensuring your brand is recognisable across all online and offline channels.
Your business stationery should be bold, slick, and precise so that it memorable when a prospective client needs your services. The visual elements should scream your brand identity with impact. The paper stock should be the best you can afford, and the print quality should match.
Getting your stationery right is the first step to enhancing your clients’ brand awareness and your business identity. Remember that all of the touchpoints where your business interacts with your customers is an opportunity to reinforce your brand, whether you are a restaurant, a hotel, a florists’ shop, a charity, or a large multinational corporation.
Create the right first impression, and maintain a consistent identity across your printed and online material; you will stand a better chance of hearing back from that prospective client to whom you just handed your business card.