Search engine optimisation (SEO)
What is search engine optimisation?
Search Engine Optimisation is the use of techniques and methods to try to improve a site's rankings within search results at Google, Yahoo, Bing, etc. This is usually achieved by careful placement of keywords, page information and improvements to design and content. SEO is a massive subject and one that has specialist fields and highly paid consultants.
SEO is not an exact science and is not easy to get right. Search engines use a variety of algorithms to assess the relevance of pages against search criteria and these algorithms are regularly changed and updated. There was a time when you could pack a web page with keywords and hope to achieve high rankings. These days the algorithms are far more advanced and rely more heavily on the behaviour of searchers who visit your site.
How to improve rankings
Improving search engine rankings requires thorough and methodical testing. While it is still important to ensure that you use the correct keywords and that these are relevant to your content and to the users who visit your site, it is far more important today to ensure that your site is well structured, uses semantic code and is highly user friendly. To this end, designing your site with web accessibility in mind can greatly influence SEO. To some extent, if a screen reader has difficulty reading a page, so will a Search Engine.
How can Redcentaur help?
Redcentaur is not an SEO specialist but offer effective solutions to improve the performance of a site over time in search engine results. We use similar methods to the specialists but do not charge the same fees or treat the subject like an arcane art. We use simple, practical methods to identify improvements to search engine performance and help you to achieve these improvements. We test the results over a period of time and tweek where necessary to enhance performance. This may include A/B testing and other methods.